Marketing & sales
Finding and keeping customers: marketing plans, advertising, SEO, email, social media, sales and service.
Advertising options for small business compared
A plain comparison of the advertising options open to Australian small businesses - search and social ads, local directories and classifieds, print, radio, outdoor and sponsorship - with costs, strengths and how to test them.
Customer service that keeps customers coming back
Practical customer service for small businesses - service standards, handling complaints, refunds under the consumer guarantees, reviews, and loyalty programs that actually work.
Email marketing that people read
How to build an email list legally, write emails people open, choose an email marketing tool, and follow Australia's Spam Act rules on consent, identification and unsubscribing.
Sales techniques that work
Practical, pressure-free selling for small business owners - preparing, asking good questions, presenting, handling objections, closing and following up, plus the rules for phone and door-to-door sales.
SEO and GEO: getting found on Google and in AI answers
How small businesses get found today - in Google results, Google Maps, AI Overviews and AI assistants like ChatGPT - and the practical steps that work for all of them.
Social media marketing for small business
How a small business can use social media without it taking over - choosing platforms, what to post, a simple weekly routine, paid boosts, working with creators, and measuring what matters.
Writing a marketing plan (with a free template)
How to write a practical marketing plan for a small business - customers, message, go-to-market, digital, PR, social media and influencers, budget and measurement - with a free Word and PDF template.