Marketing & sales
Finding and keeping customers: marketing plans, advertising, SEO, email, social media, sales and service.
Advertising options for small business compared
A plain comparison of the advertising options open to Australian small businesses - search and social ads, local directories and classifieds, print, radio, outdoor and sponsorship - with costs, strengths and how to test them.
Customer service that keeps customers coming back
Practical customer service for small businesses - service standards, handling complaints, refunds under the consumer guarantees, reviews, and loyalty programs that actually work.
Email marketing that people read
How to build an email list legally, write emails people open, choose an email marketing tool, and follow Australia's Spam Act rules on consent, identification and unsubscribing.
Sales techniques that work
Practical, pressure-free selling for small business owners - preparing, asking good questions, presenting, handling objections, closing and following up, plus the rules for phone and door-to-door sales.
SEO and GEO: getting found on Google and in AI answers
How small businesses get found today - in Google results, Google Maps, AI Overviews and AI assistants like ChatGPT - and the practical steps that work for all of them.
Social media marketing for small business
How a small business can use social media without it taking over - choosing platforms, what to post, a simple weekly routine, paid boosts, working with creators, and measuring what matters.
Writing a marketing plan (with a free template)
How to write a practical marketing plan for a small business - customers, message, go-to-market, digital, PR, social media and influencers, budget and measurement - with a free Word and PDF template.
Business cards, flyers and brochures that work
How to design and use business cards, flyers, brochures and letterbox drops that bring in customers - design basics, printing options, distribution rules and when print still pays.
Content marketing and blogging
How a small business can use articles, guides, videos and newsletters to attract customers - choosing topics from real questions, writing useful content, publishing consistently, sharing it, and using images and AI responsibly.
Events marketing: trade shows, seminars and webinars
How a small business can use trade shows, expos, seminars, workshops and webinars to win customers - choosing events, stands and signage, promoting your event, running it well, and following up.
Market research on a budget
How to do practical market research without a big budget - using free government data, talking to customers, simple surveys, checking competitors and testing demand before you spend.
Measuring marketing: call tracking, analytics and ROI
How a small business can find out which marketing brings in customers - simple tracking for calls, forms and visits, website analytics, working out cost per lead and return on investment, and the privacy rules to follow.
PR and free publicity
How a small business can get media coverage without a PR agency - finding a newsworthy angle, writing a media release, pitching journalists, local media, awards, and handling bad news.
Video marketing on a small budget
How a small business can plan, film and use video without a big budget - which videos to make first, filming on a phone, music and permissions, captions, and where to post.