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Smiths.com.au – Do us a Flavour

Smiths (www.smiths.com.au) is running a competition to to come up with the next great Smith's potato chip flavour. If Australia likes your suggestion the best, you'll win 1% of future sales of your flavour plus $30,000 up front for your efforts.

Smiths.com.au www.smiths.com.au smithswww.smiths.com.au

Do us a Flavour Competition

This is directly from Smiths website: http://www.smithsdousaflavour.com.au/about.php

Yep, national fame and an unknown fortune awaits anyone who can come up with the next ‘Salt & Vinegar’ potato chip flavour. It’s not rocket science, so it might as well be you!

Just imagine in years to come, looking down at the grand kiddies and proclaiming proudly: “Yep, I was the genius behind the Lettuce and Liquorice potato chip”.

How to Enter

To enter, visit www.smiths.com.au.

All you need is an original taste flavour idea and a creative image to go with it. If the judges are impressed, your flavour will be one of four finalists selected to  produce potato chips and sell throughout the land for a limited time. Plus you’ll score a nifty $10,000 for making the finals!

Then it’s up to Australia to decide which potato chip flavour they want to keep on the shelves – the big winner will be decided by a combination of sales and public votes online and via SMS.

Interesting facts about Smiths

Smith’s Crisps‘ were first manufactured in Australia in 1931 by Mr. Smith and an associate, George Ensor in leased premises in Sydney’s Surry Hills. They were originally made in a 20 gas fired cooking pots, packed by hand and distributed by Nestle confectionery vans.

Smith’s Potato Crisps‘ sold its early crisps in three penny packets, 24 to a tin. “Twist of salt” sachets were included before pre-salting had been introduced.

The Smiths Snackfood company in 1998 was Australia’s largest producer of salty snack foods and was acquired in August 1998, by Frito-Lay the second largest producer of salt snack foods in Australia, which is owned by PepsiCo.

Smiths Jackets Manufactured during the 1970s, these were crisps where the potatoes had not been peeled, leaving potato skin around the edges. There was an advert which featured dancing potatoes singing “We want to be jackets” in falsetto voices, and the slogan “So good, every potato wants to be one”.

(Source: Smiths website and Wikipedia.)

Available In AustraliaService Availability: Most of the services reviewed by "Aus Business Review" are provided by Australian based companies and organisations and available in different Australian states and territories. These include New South Wales (Sydney, Newcastle), Queensland (Brisbane, Gold Coast), South Australia (Adelaide), Victoria (Melbourne, Ballarat), Western Australia (Perth, Albany, Mandurah, Bunbury, Port Hedland, Kalgoorlie), Northern Territory (Darwin, Alice Springs), Australian Capital Territory (Canberra) and Tasmania (Hobart).


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The review "Smiths.com.au – Do us a Flavour" was last updated on 17/6/09.

61 User Reviews

  1. Mushrooms and Garlic taylor made by smith chips

  2. c hicken satay” beef with black olives” chocolate crunch” pork and bacon” sausage and avocardo” pavlova and lime” oysters and rock salt” cheddar cheese and cabonosi” these are some flavors ive thought of for your compotision i hope you like them.

  3. ” thai chilly & cheese” flavour

  4. ” butter” flavour!!!!!

  5. name : Potato Bake or The potato Bake

    based on the simple potato bake
    potatoes, bacon, cheese, cream, flavoured by cream of chicken soup [ pkt]

    simple but everyone loves it.Hope you like it

  6. These suggestions are very good. To make the actual submission for the competition, you need to submit it at http://www.smiths.com.au

  7. wasabi flavoured, its the bomb, i tell no lies once u start u cant stop,its so adictive

  8. wasabi bacon

  9. with an italian background i thought a Bruschetta chip would be great,

    Tomato, with a hint of basil and olive oil…..

  10. poatato with curry flavour

  11. Avocado & Prawn potato chip would be great, as there both healthy and great for everyone.

  12. Avocado & Prawn potato chip, as they are both healthy for everyone.

  13. Avocado & Cream cheese potato chip, as many people especially children love cheese products.

  14. Think of marketable flavours.

  15. Like TACO!

  16. Ausie Bush Food Flavours: Lemon Myrtle & Macademia Nut
    Wattle Seeds & Macademia Nut

  17. Iam the winner

  18. BATTERED FISH

  19. EGG & BAGON FLAVOUR CHIPS WITH TOMATOE SAUCE

  20. BBQ pork and cloves/ Lemon chicken/ Pickle pork and black pepper/ Teriyka chicken/ Honey soy chicken with a twist of lemon/ Beef steak and onion/Bruschetta and onion/ Pork and wattleseed/ Chilli sour cream
    and onion.

  21. I use the computer of a friend and can’t send a picture, but my GREAT TASTE WOULD BE

    PEANUT BUTTER SMOOTH AND PEANUT BUTTER CRUNCHY

  22. cheese and pepper

  23. Smiths Chips as seen on A Current Affair – Smiths Chips- Do us a Flavour:

    Do us a Flavour in VEGEMITE AND CHEESE, that will be DELICIOUS!!!!!!!

  24. Sorry no picture but ,Mango &chilli chips sound good.

  25. i think a mint flavoured chip wood be cool

  26. cheese and celery flavor….!!! how more australian can you get. everybody loves eating cheese and celery together.

  27. I think kebab flavour would be awsome everyone loves kebabs they are the number one take away food in the country just think you could have chicken kebab chips, beef kebab chips,or lamb kebab chips and for the hot and spicy lovers chicken and jalapenos don’t forget the cheese

  28. i would love to see a shepards pie chip mince potato gravy melted cheese its everyones favourite meal!!!!

  29. Traditional baked Smiths Crispy Fish ‘in’ Chips. Theflavour of the fish can vary, but a traditional favourite could be lemon pepper or paprika. Yum!

  30. chilli and basil chips, the flavour has bite and a herb zing. just right to go with any drink at any time

  31. Being the multicultural society that we are, Smiths can create a Salami Chip! This has the potential to attract lots of Europeans and Australian’s down the chip isle in the supermarket!

  32. corrinder and coconut

  33. The most moorish nut in the world -cashew with aged parmesen cheese.Yum

  34. i think it should be terriaki and wasabi chips healthy just like sushi

    Nick Monte

  35. I reckon that it should be

    Popcorn flavour

    BBQ Chicken flavour

    Ham flavour

  36. Terriaki chicken and wasabi chips

  37. or chicken terriaki wasabi chilli chips

  38. Halal chip

    Tanddori chip

    Beef chip

    Morockan Lamb Chip

    Lamb Chip

    Potato & Gravy chip

    The Vegimite chip

    Seaweed chip

    The Desert chip

  39. Sorry I can’t send pictures!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! :( :( :( :(

  40. plus terriaki beef wasabi chilli or terriaki chilli it would sell great in the asian american australasian market 99% fat free baked

  41. Chicken & Sweet Chilly

    Sweet Chilly

  42. smoked salmon and cream cheese flavour would be yum. or even just smoked salmon on it’s own or with sour cream. i think that would be a winning flavour!!! Sorry can’t send a picture.

  43. Vintage Cheese & Marmalade
    Cream Cheese & Sweet Chilly

  44. Sundried Tomato with Capsicum & Basil

  45. i reckon the good old aussie vegemite would be very tasty

  46. k.entucky fried flavoured chips

  47. Chocolate dip chip – this would be chips dipped in chocolate! Yummy

  48. Hi,Folks,I would like to see you call your new chips range,”THE AUSSIE CHIP,
    OUR CHIPS WITH OUR FLAVOURS.”"

  49. Seeded Sensations
    garlic,lemon,,and seeds such as seeded mustard,and sesame seeds,etc

  50. My choice is “sun dried tomato” flavour

    Also “Cheesy Cheesils” flavour

    Also “Prawn” flavour

Tell us what you think!

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