Smiths (www.smiths.com.au) is running a competition to to come up with the next great Smith's potato chip flavour. If Australia likes your suggestion the best, you'll win 1% of future sales of your flavour plus $30,000 up front for your efforts.
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Do us a Flavour Competition
This is directly from Smiths website: http://www.smithsdousaflavour.com.au/
Yep, national fame and an unknown fortune awaits anyone who can come up with the next ‘Salt & Vinegar’ potato chip flavour. It’s not rocket science, so it might as well be you!
Just imagine in years to come, looking down at the grand kiddies and proclaiming proudly: “Yep, I was the genius behind the Lettuce and Liquorice potato chip”.
How to Enter
To enter, visit www.smiths.com.au.
All you need is an original taste flavour idea and a creative image to go with it. If the judges are impressed, your flavour will be one of four finalists selected to produce potato chips and sell throughout the land for a limited time. Plus you’ll score a nifty $10,000 for making the finals!
Then it’s up to Australia to decide which potato chip flavour they want to keep on the shelves – the big winner will be decided by a combination of sales and public votes online and via SMS.
Interesting facts about Smiths
‘Smith’s Crisps‘ were first manufactured in Australia in 1931 by Mr. Smith and an associate, George Ensor in leased premises in Sydney’s Surry Hills. They were originally made in a 20 gas fired cooking pots, packed by hand and distributed by Nestle confectionery vans.
‘Smith’s Potato Crisps‘ sold its early crisps in three penny packets, 24 to a tin. “Twist of salt” sachets were included before pre-salting had been introduced.
The Smiths Snackfood company in 1998 was Australia’s largest producer of salty snack foods and was acquired in August 1998, by Frito-Lay the second largest producer of salt snack foods in Australia, which is owned by PepsiCo.
Smiths Jackets Manufactured during the 1970s, these were crisps where the potatoes had not been peeled, leaving potato skin around the edges. There was an advert which featured dancing potatoes singing “We want to be jackets” in falsetto voices, and the slogan “So good, every potato wants to be one”.
(Source: Smiths website and Wikipedia.)
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The review "Smiths.com.au – Do us a Flavour" was last updated on 17/06/2009.